Trump Digital Trading Cards: A Cultural Meme Asset with Asymmetric Upside
Non-fungible tokens, or NFTs, have taken the world by storm in recent years. From digital art to collectibles, NFTs have generated new opportunities for creators and collectors alike.
One of the most intriguing NFT collections to emerge in recent times is Trump Digital Trading Cards, which have captured the attention of crypto enthusiasts and non-crypto natives alike.
In this article, we explore the phenomenon of Trump Cards, including their mainstream appeal, inspired launch strategy, potential catalysts for growth, and future valuation.
Trump Cards: A Meme Asset with Mainstream Appeal
Trump Cards are a cultural meme asset backed by one of the world’s most polarizing figures – President Donald J Trump. And these NFTs are fueled by one of the most followed news cycles in the world – the United States presidential election cycle.
This means Trump Cards have unique mainstream appeal, as demonstrated by the number of NFT newcomers who hold the cards. The upcoming 2024 election cycle, and President Trump's potential return to Twitter, may further supercharge this appeal.
President Trump's polarization means loyal supporters will want to buy these cards and signal to others that they own them. The cards are especially polarizing because they feature heroic caricatures of President Trump, which are ultra-triggering for radical leftists, but beloved by fans.
President Trump loves the cards and will probably brag about them as prices appreciate, driving more exposure. The cards are possibly the only NFT in the world where price appreciation (or depreciation) is a mainstream news story. Mainstream media haters and TDS-sufferers will ridicule the collection, giving them even more airtime and public exposure. This may make the price highly volatile to the upside.
The crypto community has definite libertarian/conservative leanings, and the Biden administration's aggressive regulatory action will amplify these feelings. Buying Trump Cards may be perceived by supporters as a “Fuck You” to the left-wing media and Biden regime.
The Trump Cards team is also incentivized to promote the cards because of the 10% royalties and their own holdings (they retain 1000 of the 45000 cards). It’s worth noting that fans can buy Trump Cards, but haters can’t short them.
Genius Marketing and Launch Strategy with Tor.US and Polygon
The Trump Cards mission was to onboard as many new people as possible to Web3. Data from Dune Analytics shows that the Trump Digital Trading Cards resulted in the onboarding of thousands of new users.
The team minted 45,000 NFTs on the Polygon platform, which offers a superior user experience and low gas fees compared to rivals like Ethereum. They also partnered with Tor.Us to allow non-native NFT buyers to easily make purchases using a credit card.
President Trump wanted to make his digital trading cards accessible to everyone, so they were priced at a very affordable $99 each when they launched in December 2022.
At the time of writing in March 2023, the floor price (lowest priced card in the collection) is approximately $800 – an 8X increase in just a few months. The most expensive card in the collection recently traded for 37 ETH (approximately $63,000)
Potential Valuation and Catalysts for Further Demand
Several potential catalysts may drive further demand for Trump Cards, including:
The 2024 presidential election cycle. Trump rejoining Twitter or promoting the cards. Easier access via secondary marketplaces with fiat onramp. Fractionalization of cards. Token-gated social forums (must own a Trump card to join). Burn mechanisms (burn a card to win X). Team offering physical cards that can be redeemed for NFTs. Rare cards selling for extraordinary amounts drawing attention. Potential Polygon (MATIC) rally driving more capital to Polygon NFTs. And broader NFT and crypto adoption in general.
President Trump’s collection sold out in less than a day, and it took just three months for the collection to increase 8X in value, as everyone who missed out on the initial sale scrambled to outbid each other to buy cards on the open market.
With only 45,000 cards in the collection, and hundreds of millions of voters and social media followers, his success seems obvious in hindsight. Everything President Trump touches turns to gold, although the mainstream media naturally insisted the project would flop.
The potential future valuation of Trump Cards is difficult to predict due to their unique nature as speculative meme assets. Comparisons could be made to other mainstream meme assets or prominent NFT projects like the Bored Ape Yacht Club. But the trajectory of Trump Cards will depend on factors such as the broader crypto market, the election cycle, and team, and President Trump's activity around the cards.
We see no reason why Trump Digital Trading Cards can’t reach prices similar to the Bored Ape Yacht Club ($100,000+ each).
About Twin Tower City
Twin Tower City was inspired by the success of Trump Digital Trading Cards. We aim to improve upon that release by building a compelling story and game around these cards, helping to awaken a wider audience to certain global themes and individuals who, until recently, were shrouded in shadow.
Twin Tower City is a new type of NFT that transcends traditional NFT categories. It combines the best elements of digital collectibles, trading cards, playing cards, online gaming, stunning digital artwork, and powerful storytelling.
Card tokenomics have been carefully designed to create long-term interest and value in this NFT collection, and 10% of all funds raised will be donated to independent truth tellers in the community who have spent the past few years working tirelessly to help awaken the sleeping public.